How to Become a Food Blogger… & Make Money From It!
If you’re a keen foodie then you already have a head start in to the ever-growing culinary subsection of the blogging community as your passion is key to producing great content and a wide readership. But your passion or hobby can also produce valuable results once you learn how to make money from your food blog. Consumers look towards the blogosphere for tips and tricks in the kitchen, which means larger companies also value the popular blogger. Sponsorship, partnerships, affiliates, freelance contracts and even full time work can now be gained from becoming a food blogger. So where do you start? Let’s take a look!
Decide On Your Passion
If you decide to focus your food blog on a particular category, such as pastries, the vegan diet, nutritious eating, Asian cuisine, then you will be able to supply information to a niche market who are also particularly interested in your passion. Make sure your content reflects your niche 90% of the time in order to keep your readers happy. You don’t want them to stray!
Decide on a Brand Name
It is up to you whether you create a name that is obvious and to-the-point (i.e. ‘MexicanRecipesBlog’) or something more abstract to reflect your personality as well as your content (i.e. ‘ArribaBurrito!’). Then enter this name in to your browser address bar followed by .com or .net to make sure it isn’t already being used!
Find a Blogging Platform
There are various blogging platforms available that allow you to create and customise your own blog. In most circumstances the platform’s name will be in your web address, but it is also possible to buy your own domain and transfer your blog address. The favourite platform right now is WordPress due its wide range of customisable features and social media integrations. However, various other platforms are also popular such as Blogger, Tumblr, or Medium. The Next Web offers a great article listing the benefits and disadvantages of the top 15 blogging platforms.
Understand Your Keywords
Consider the keywords you should try and implement in to each post. Keywords are the phrases and search terms that potential readers could be searching for, and so the better integrated they are to your blog the more likely people will be directed to read it! Wordstream is a great tool for finding relevant keywords (you get the first 30 searches free).
Create Great Content
Now you are ready to publish! Share a popular recipe that you’ve added a personal touch to, or review some of your favourite restaurants in your local area. Perhaps you are a travelling food blogger, so begin by listing your favourite national dishes! And remember, content shouldn’t just be written! Blogging platforms have the ability to share videos, slideshows, images, and music to your blogs so make sure you jump on these effective ways of varying your content! Images are especially crucial for food blogs, both for illustrating recipes you may be sharing or displaying the finished products!
Be a Part of the Community
If you want to create a dynamic and wide range of readers then it is crucial that you interact with your readers. A blog is far more personal than a magazine so reply to comments and share content from other blogs that you admire. Guest blogging is also a great way to get your name out there! Integrating your blog with your social media platforms such as Twitter, Facebook, and Google+ also helps you to interact with your readers, and gives more options for sharing your content across the Internet.
Advertising can be a great source of income if you have already identified your market and have a good level of readership. Pinch of Yum publish a great monthly report on the different sources of advertising income they receive through various platforms. Not only can you generate ads through third parties, such as Google Adsense, but some food bloggers sell their own ad space directly through their blog. In order to advertise on your blog you will be required to have your own domain and hosting platform. WordPress.com for example does not allow banner ads on their blog sites, even if you have your own personal domain name. However, if you use the WordPress.org instillation then you are welcome to use advertisements to monetise your blog.
Affiliate links are usually accepted on most blogging platforms and are a great source of income if you specialise in product recommendations. Partnerships such as those with Amazon Affiliates let you earn a percentage of the product price every time a product is bought directly through a link within your blog. VigLink is a great platform for optimising your content’s capacity for affiliate links.
Writing sponsored content – that is content that you have been paid to produce in order to advertise a product – is a great way to make money from your food blog. As long as you believe that your readers will benefit from the product and you yourself are a fan of it, then there is nothing wrong with earning a little to promote it. So get in touch with companies that offer products you love and would like to work with, making them aware of your blog stats and how you can benefit them, offering your services.
Create Branded Products
A great food blog will promote a brand, making it possible for you to sell t-shirts and other branded products to your readers directly through the blog.
Sell Meal Plans
A unique method available to food bloggers wanting to make money from their blog is to create personal paid meal plans. These can be bought directly through the blog (using services such as PayPal) and sent via email, so any money made is entirely profit!
Write an eCookBook
Ebooks are all the rage right now. Easy to produce (if you have the appropriate content) and easy to sell directly through your website, they offer readers information that appears exclusively separate from your every day blog posts.